Lily Arc

Nature, Edited. | From The Lily Edit Series

Product Description
A portable piece of joy for your daily routine. This claw clip masterfully balances the playful whimsy of a blooming lily with the clean lines of modern design. Measuring at 13cm, it provides a secure yet comfortable hold for all hair types, its lightweight build (17g) making it perfect from day to night. Available in four curated colorways, each is a testament to the idea that everyday elegance can be both effortless and intentional.

The Story Link
The idea for 'a bloom in the hair' came to us on a particularly grey Tuesday. We were storyboarding our next campaign, and the mood felt a bit too serious. Someone sighed, 'I wish we could just go outside and have flowers in our hair.' That offhand comment lit up the room. It wasn't about literal flowers, but about that instant lift of joy and lightness a simple, beautiful detail can bring. It’s the opposite of a heavy, precious piece of jewelry; it’s the feeling of kicking off your shoes in the grass. This clip is our answer to that feeling. It’s for the moments when you want to wear your joy, quite literally, on your sleeve—or in your hair.